KZV |
CREATIVE
a curated portfolio of my work.
NFL | Never Basic Fans
Creative Director | Branded Content, multi-year campaign.
Select content created during a multi-year brand partnership between mitú and the NFL. Our job was to develop creative concepts that utilized some of mitú's most popular franchise content formats, as well as speak directly to a quickly-growing portion of NFL's audience. I oversaw the pitching process and creatively led the campaign from start to finish. I also stepped in to direct select concepts, working with animators and pro athletes.
More Than a Garage
Creative Director | Branded Content Campaign
These four pieces of content were made for a two-year campaign with State Farm. I creatively led the campaign, and conducted many of the interviews with the talent. I worked with up-and-coming Brooklyn director Sebastian Sdaigui to maximize the artistry of each piece. Sebastian has unfortunately passed away since, but I'm grateful to have had his eye and contribution. Overall, a fun chance to get intimate story bites from some fascinating musical artists in their natural habitats.
CO2Lift V
Pitch | Creative Director | Brand Campaign
What do you do when you have to create a product introduction dealing with a somewhat taboo subject? You go silly. This tone and vagina puppet concept may have been my idea, but it was supported by a partnership with a fantastic writer and a crafty puppet-maker. And all the other killers on the production team.
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Check out the original treatment, and then the resulting commercial
Music Notes | Give Back The Music
Pitch | Creative Director | OTT Commercial + Social Content
A traditional commercial, this concept was inspired by my husband and many musician friends, who often find themselves in the position of being the defacto party entertainment. Music Notes, the world's largest supplier of sheet music, wanted a campaign to increase gift card sales for the holiday season. The reasoning is simple - Give Back The Music.
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Peep the treatment, and the OTT commercial
Deutsch Wines | Honest Thief
Pitch | Creative Director | OTT Commercial + Social Content
This piece was created for the introduction of a new wine label, Honest Thief. The request was to create an origin story for The Thief that would speak directly to their largely female demographic… on a tight budget. I wrote the script and creatively led the production up to the final editing portion, where good friend and fellow creative Ben Lioe took it over the finish line.
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See the Pre-Pro deck, and the finished piece
Red Nose Day | Walgreens
Creative Producer | Director | Broadcast + Social Content
Red Nose Day is a fundraiser to help children in poverty, and is a powerful partnership between Comic Relief and Walgreens. To kick the public's awareness into high gear and prepare for NBC's live telethon broadcast, we created a viral social campaign we called "50 States, 50 Stories". Working with the team at VIMBY, I found and vetted stories for 16 states, which I directed on-site and produced to completion. Many of these were shown on the live telethon broadcast, and ultimately $31.5m was raised for charity. ​
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For this story called "Fail Tweet Leads to Local Kid Hero", we also sponsored and produced an event for the entire middle school... because, we rock.
AT&T Hello Lab
Executive Creative Producer | Social Content Campaign
Solving Hollywood’s diversity problem, one story at a time.
The program launched back in 2017 and serves to lift up
filmmakers who are women, people of color, and the LGBTQ community, and provides up-and-coming filmmakers with a platform to tell their diverse and important stories. Our campaign strategy consisted of multiple pieces of sharable social content launched over the life of the program, and culminated in an exciting video that brought to life the films produced and the power of young, diverse talent.
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Click to see select social content pieces that launched along with the campaign.
360Fly Tour
Sr. Producer, Field Producer | Live Events + Production Capture
360Fly came to WildLife LA for help building a campaign for the launch of their new 360-degree camera aimed at sports enthusiasts and adventurers. ​They wanted to capture as much footage as possible with the new camera (which was at the time still in prototype with only a handful made), and they wanted as much variety and notoriety as possible. The mission was to cause a commotion. Armed with the suitcase of prototype cameras (no pressure), we would take 2 hosts and a small production crew and travel to 15 cities across 8 states, visiting skate parks, surfing hot-spots, mountain ranges, and all manner of interesting places. ​​
SoundLife Music
Brand Development | Design | Content Planning + Execution
I worked with SoundLife Music Academy, a company that at the time had 6 years. under its belt. The need was an overall brand identity makeover that would take into account its core identity and put it front and center. I led the process from the ground up, including all brand guidelines, design, revamp of online presence, and brand storytelling guide for the key internal stakeholders. The initial result was an estimated 25% increase in social engagement and new clientele, and the brand is continuing to grow. ​