As the official Multicultural Partner of the PGA Tour, we dove deep into the modern game of golf. As part of our multi-year partnership with the Tour, we brought golf into the spotlight in some ingenious and inventive ways. From a surreal docu-story about urban golfing, to giving golf its very own Late Night Show, to profiling inspiring multicultural heroes of the game, we solved a key brand challenge for PGA Tour by bringing the sport to the forefront of youth culture, and making it front and center in the minds of our audience.
Executive Creative Producer: Kristen Zaik Vazquez
Creative Lead: Lorie Bartamian
Directors: Sebastian Sdaigui, Emiliano Castro Vizcarra