360Fly came to WildLife LA for help building a campaign for the launch of their new 360-degree camera aimed at sports enthusiasts and adventurers. As the name suggests, the camera's unique design allows it to film all the way around, while giving off a sleek, techy image. ​They wanted to capture as much footage as possible with the new camera (which was at the time still in prototype with only a handful made), and they wanted as much variety and notoriety as possible. The mission was to cause a commotion. 

 

Our answer? The 360Fly Tour. 

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Armed with the suitcase of prototype cameras (no pressure), we would take 2 hosts and a small production crew and travel to 15 cities across 8 states, visiting skate parks, surfing hot-spots, mountain ranges, and all manner of interesting places. 

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We had 20 days to spend on the road. 

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We got to pre-pro immediately. This required undertaking a mass reach-out to make connections. Infiltrating their communities, message boards, fan pages. Making friends with the locals and regulars, and convincing them to help us set up and hype as big of an event as possible for our arrival. 

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Aside from the task of planning 15 individual events plus selecting the team, there was also swag to design and order. Arrangements and set-up to be done at each location ahead of our arrival. Pre-Pro also included auditioning and casting our hosts and building a video production crew that was as bare bones as you could get. 

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Two branded vehicles packed to the brim with swag, hosts, crew, and 1 producer would make most of the trip, with a flight here and there to save time. The 360Fly Tour was a hit, and the red carpet was rolled out for us at every stop. We shot a mountain of footage from the client's cameras and ours, both of which were used by the social team to amplify our presence. The brand was thrilled, and nobody died. Win-win!

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