KZV |
CREATIVE
a curated portfolio.
BRANDED CONTENT
Branded Content | Campaign Strategy | Leadership
At mitú, I led the creation of high-impact branded content for global brands, driving innovative social video campaigns (see reel). When mitú was acquired by Latido Networks in 2020, it strengthened the foundation for even greater audience reach and content synergy across multiple media brands.
Creative Leadership | Campaign Execution | Production
I led the creative charge for mitú’s multi-year partnership with the NFL, developing content that hit home with a rapidly growing fanbase. From pitching bold ideas to bringing them to life, I directed the campaign from start to finish, collaborating with animators and pro athletes to create some unforgettable content.
Campaign Leadership | Storytelling | Creative Direction
I led a two-year campaign with State Farm, creating four standout pieces that captured intimate stories from fascinating musical artists in their element. I worked closely with up-and-coming Brooklyn director Sebastian Sdaigui, whose artistry brought each piece to life. His contribution, sadly cut short, left a lasting impact. It was a unique opportunity to connect with talent on a deeper level and tell their stories in an authentic, engaging way.
Social Strategy | Inclusive Storytelling |
Creative Direction
Hollywood has a diversity problem—so we helped push the needle. I led a social content campaign that celebrated up-and-coming filmmakers from marginalized communities, giving voice to women, people of color, and LGBTQ storytellers. Across a series of shareable videos, we highlighted their journeys and creativity, culminating in a final piece that captured the power and promise of the next generation of filmmakers.
See the main video piece, and the social content above.
Storytelling | Production | Purpose-Driven Campaigns
For Red Nose Day, we set out to tell stories that made people feel—and give. I worked with VIMBY to create “50 States, 50 Stories,” a social campaign leading up to NBC’s live telethon. I found, directed, and produced stories in 16 states, many of which made it to the national telethon broadcast. One favorite? A viral “fail tweet” turned local kid hero story, which we capped off by throwing a surprise event for an entire middle school—because we rock. In the end, $31.5 million was raised for kids in need.
See some of my favorite stories, and "Fail Tweet" above.
Producer | I Love Makeup (Estée Lauder Companies)
This wasn’t your average beauty channel. I produced multiple shows for I Love Makeup—a bold, fresh digital platform by Estée Lauder Companies that blended makeup tips, trends, and tutorials with unexpected comedy, lifestyle, and storytelling. From beauty gurus to breakout comedy stars like Lily Singh, we brought together a dynamic mix of voices across a slate of original series. I also managed the annual production budget, ensuring we delivered polished, on-brand content across the board.
COMMERCIALS
Concept Development | Humor-Driven Strategy | Production Oversight
When the brief called for introducing a product around a somewhat taboo topic, we leaned all the way into playful. The vagina puppet may have been my idea—but it was brought to life with the help of a sharp writer, a genius puppet-maker, and a killer production team. A bold, funny, totally unforgettable campaign that would make the Harmon Brothers jealous.
Check out the initial pitch, and the resulting commercial.
Scriptwriting | Creative Direction | OTT + Social Campaign
BBQ variety is the spice of life—and America's favorite BBQ is at Famous Dave’s. This mouthwatering spot was a blast to make, with slick camera moves and juicy visuals bringing the flavor to life. We delivered a traditional :30 and :15 cutdown that looked as good as it tasted.
Concept Development | Campaign Strategy | Holiday Marketing
Inspired by my husband (and every musician who's ever been roped into being impromptu entertainment), this holiday spot for Music Notes hit a familiar note. The world’s largest supplier of sheet music wanted to boost gift card sales—and we gave them “Give Back the Music.” A warm, relatable concept turned into an OTT commercial that struck the right chord for the season. Peep the treatment and the final commercial above.
Creative Direction | Comedy Writing | Production
Life’s messy—but there’s a Buzzballz for that. I creative directed this trio of short-and-sweet digital spots, each built around the idea that whatever chaos comes your way, Buzzballz has your back. Quick hits of humor, big personality, and a whole lot of flavor. I even got to masquerade as a VO artist for the campaign tagline.
Scriptwriting | Brand Storytelling | Creative Direction
To launch the new wine label Honest Thief, we needed an origin story with intrigue, charm—and mass appeal for a largely female audience. On a tight budget, I wrote the script and led creative through production, building out the world of The Thief with just the right mix of mischief and style. My friend and collaborator Ben Lioe took it across the finish line.
See the treatment and the final product above.
Visual Storytelling | Creative Direction | Empowerment
For Proov, a trailblazing female wellness brand, I creative directed this anthem-driven spot that redefines the conversation around cycles. Using the brand’s powerful messaging as the heartbeat, we selected visuals to craft a bold, emotional story about demystifying hormones and reclaiming power. Because when women understand their bodies, everything changes.
DIGITAL / PERFORMANCE CONTENT
ADVERTISEMINT | Creative Director
At AdvertiseMint, a boutique digital agency, I stepped in to organize and lead a growing team of designers, editors, producers, and partners. Working closely with the VP of Paid Media and account leads, we built full-funnel creative strategies—tailored to each client’s goals, budget, and brand. The result: smart, high-impact campaigns designed to perform across every platform.
TUBESCIENCE | Supervising Creative Producer - Manager, Creative Production & Studio Operations
At TubeScience, I served as Supervising Creative Producer, overseeing ad production and creative output across high-profile clients. I collaborated closely with Strategists and Portfolio Leads on briefs, shoots, and campaign strategy, while also shaping team workflows. In a second role, I scaled and led the centralized studio team of 10+, mentoring talent and delivering consistent, high-quality content for 40+ e-commerce and retail clients monthly.
BRAND BUILDING
SOUNDLIFE MUSIC
Brand Strategy | Web Design | Content Development
As LA’s only fully immersive music program, SoundLife Music Academy inspires students to find and express their creative voice. I worked to uncover the core of their mission and personality, then brought that identity to life across every touchpoint. This included a full website redesign, social media overhaul, and content strategy that strengthened their online presence and connected with their audience.
OREGON-CALIFORNIA TRAILS ASSOCIATION
Brand Strategy | Identity Refresh | Messaging
OCTA, a legacy nonprofit preserving America’s westward migration trails, needed a brand update after decades without one. I led a full refresh to better reflect their mission and connect with modern audiences—shaping visuals, messaging, and strategy to inspire new members and sustainable partnerships, while honoring the spirit of the pioneers they represent.
GB ENTERTAINMENT
Brand Development | Creative Direction | Web Design
GB Entertainment delivers Hollywood jazz-era charm to events across LA. As their acts expanded, so did the need for a brand that matched their style and professionalism. I led a full brand refresh—from voice and visuals to a redesigned website—capturing their unique vibe and helping drive a noticeable uptick in new business.
OTHER FUN STUFF
Sr. Producer, Field Producer | Live Events + Production Capture
For the launch of 360Fly’s new 360° camera, I teamed up with WildLife LA to create a buzzworthy campaign aimed at thrill-seekers and adventure junkies. With only a handful of prototype cameras in existence (yes, we traveled with them in a suitcase), I led a small crew and two hosts on a multi-city tour—15 cities across 8 states—capturing wild, high-energy footage everywhere from skate parks to surf breaks to mountain peaks. The goal? Maximum footage, maximum hype.
Line Producer | Documentary Film
I was the sole line producer on an 11-month, cross-country documentary shoot following a historical reenactment of the Pony Express. We crisscrossed 8 states—from Missouri to California—capturing stories on horseback through the American West. I handled budgeting, fundraising, and logistics for the production, making sure the team stayed on track across months of travel. The result was a rich, cinematic celebration of the Pony Express and its lasting impact—now streaming on Amazon.
Creative Director | Original Music Series
I led the creative charge for this original art-meets-music concept for mitú, bringing together Grammy-winner Miguel and Chicano Batman for an exclusive performance of “Skywalker” and “Black Lipstick.” Part live session, part behind-the-scenes, the pilot gave fans a rare look into the creative passion driving both artists. I collaborated with rising Brooklyn director Sebastian Sdaigui to create this dreamy-looking pilot episode—whose talent left a lasting mark on the series.