From 2014 to 2015, I produced content for Estée Lauder’s I Love Makeup YouTube channel—first as Associate Producer, then as Lead Channel Producer. I worked with top talent including Lilly Singh, Manny MUA, Megan Reinks, and the Fowler Sisters, overseeing everything from casting and talent deals to production and post. During my time on the team, we grew the channel to over 500K subscribers, building a vibrant, trend-forward destination that blended beauty with bold entertainment.​