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As the official Multicultural Partner of the PGA Tour, we dove deep into the modern game of golf. As part of our multi-year partnership with the Tour, we brought golf into the spotlight in some ingenious and inventive ways. From a surreal docu-story about urban golfing, to giving golf its very own Late Night Show, to profiling inspiring multicultural heroes of the game, we solved a key brand challenge for PGA Tour by bringing the sport to the forefront of youth culture, and making it front and center in the minds of our audience.